Our website makes use of so-called cookies in order to recognize repeat use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve our website and services. In most cases these are so-called “session cookies” that are deleted once you leave our website. To an extent, however, these cookies also pass along information used to automatically recognize you. Recognition occurs through an IP address saved to the cookies. The information thereby obtained is used to improve our services and to expedite your access to the website. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.
For technical reasons, data such as the following, which your internet browser transmits to us or to our web space provider (so called server log files), is collected: – type and version of the browser you use – operating system – websites that linked you to our site (referrer URL) – websites that you visit – date and time of your visit – your Internet Protocol (IP) address. This anonymous data is stored separately from any personal information you may have provided, thereby making it impossible to connect it to any particular person. The data is used for statistical purposes in order to improve our website and services.
We offer you the opportunity to sign up for our website. The information entered when signing up, as shown in the registration form, is collected and stored solely for use by our website. When signing up for our website, we also store your IP address and the date and time you registered. This serves to protect us in the event a third party improperly and without your knowledge makes use of your data to sign up for our site. None of this information is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
On our website we offer you the opportunity to post comments about individual articles. For this purpose, the IP address of the user/internet connection subscriber is stored. This information is stored for our security in the event the author through his/her comments infringes against third party rights and/or unlawful content is entered. Consequently, we have a direct interest in the author’s stored data, particularly since we may be potentially liable for such violations. No data is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
Subscribing to Comments
On our website we offer you the opportunity to subscribe to subsequent comments about an article which you intend to comment on. When you choose this option, you will receive a confirmation email which is used to determine if you are actually the owner of the email address entered. You may at any time revoke your decision to subscribe to such follow-on comments. You will find additional details in the confirmation email. No data hereby obtained is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.
Use of Google Analytics with anonymization
Our website uses Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Google Analytics employs so-called “cookies“, text files that are stored to your computer in order to facilitate an analysis of your use of the site. The information generated by these cookies, such as time, place and frequency of your visits to our site, including your IP address, is transmitted to Google’s location in the US and stored there. We use Google Analytics with an IP anonymization feature on our website. In doing so, Google abbreviates and thereby anonymizes your IP address before transferring it from member states of the European Union or signatory states to the Agreement on the European Economic Area. Google will use this information to evaluate your usage of our site, to compile reports on website activity for us, and to provide other services related to website- and internet usage. Google may also transfer this information to third parties if this is required by law or to the extent this data is processed by third parties on Google´s behalf. Google states that it will in never associate your IP address with other data held by Google. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. Google also offers a disabling option for the most common browsers, thus providing you with greater control over the data which is collected and processed by Google. If you enable this option, no information regarding your website visit is transmitted to Google Analytics. However, the activation does not prevent the transmission of information to us or to any other web analytics services we may use.
Use of Google-Adwords
Use of Google AdSense
Our website employs Google AdSense. Google AdSense is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, for incorporating advertisements. Google-AdSense uses so-called “cookies“, text files, that are stored to your computer and which provide analysis of the use of our website. Furthermore, Google AdSense uses so-called “web beacons“. Web beacons allow Google to analyze information, such as visitor traffic to our website. This information, along with your IP address and the ad format displayed, is transmitted to Google in the US where it is stored and may be transferred by Google to contracting partners. However, Google does not merge your IP-address with other stored data on you. You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. By using our website you declare that you agree to the processing of data collected about you by Google in the manner previously described and for the purposes there specified.
Use of Google+ recommendation components
Our website employs the “+1“-buttom from Google+ belonging to Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google“. Each time our website receives an access request equipped with a “+1“ component, the component prompts your browser to download an image of this component from Google. Through this process, Google is informed precisely which page of our website is being visited. As specified by Google, your visit undergoes additional analysis in the event you are not logged into your Google account. If you access our site while logged into Google and press the “+1″ button, Google can collect information about your Google account, websites you recommend as well as your IP address, along with other browser-related information. This allows your “+1“ recommendation to be stored and publicized. Your Google “+1“ recommendation can then appear as a reference in other Google services, such as search results, your Google account or other places, such as on websites and ads in the internet, , together with your account name and, if applicable, a picture you provided to Google. Furthermore, Google can link your visit to our site with data stored by Google. Google also records this information for the purpose of further improving Google services. If you wish to minimize the collection of information by Google as previously described, you must log out of your Google account before visiting our website. You can access Google‘s data protection policies relating to the “+1“ button together with all relevant information on the collection, transfer and use of data by Google, your rights in this regard as well as your profile settings options at the following address: https://developers.google.com/+/web/buttons-policy
Use of Facebook components
Our website employs components provided by facebook.com. Facebook is a service of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. Each time our website receives an access request equipped with a Facebook component, the component prompts your browser to download an image of this Facebook component. Through this process, Facebook is informed precisely which page of our website is being visited. When you access our site while logged into Facebook, Facebook uses information gathered by this component to identify the precise page you are viewing and associates this information to your personal account on Facebook. Whenever you click on the “Like“ button, for example, or enter a comment, this information is transmitted to your personal account on Facebook and stored there. In addition, Facebook is informed of your visit to our website. This occurs regardless of whether you click on a component or not. If you wish to prevent the transfer to and storage of data by Facebook about you and your interaction with our website, you must first log out of Facebook before visiting our website. The data protection policies of Facebook provide additional information, in particular about the collection and use of data by Facebook, your rights in this regard as well as the options available to you for protecting your privacy: https://de-de.facebook.com/about/privacy/
Use of Twitter recommendation components
Use of YouTube components with enhanced data protection mode
On our website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company belonging to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. To this end, we use the “ – enhanced data protection mode – ” option provided by YouTube. When you display a page that has an embedded video, a connection will be made to the YouTube server and the content will appear on the website via a communication to your browser. According to the information provided by YouTube, in “ – enhanced data protection mode -”, data is only transferred to the YouTube server, in particular which of our websites you have visited, if you watch the video. If you are logged onto YouTube at the same time, this information will be matched to your YouTube member account. You can prevent this from happening by logging out of your member account before visiting our website. Further information about data protection by YouTube is provided by Google under the following address: https://www.google.de/intl/de/policies/privacy/
Use of the Amazon Partner program
Tracking pixels from the Verwertungsgesellschaft WORT (VG WORT)
Our website employs so-called “tracking pixels” from the Verwertungsgesellschaft WORT in the form of SCM (“scaleable centralized measuring systems“) provided by INFOnline GmbH (INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany), which are used for ascertaining statistical indicators with respect to the probability that texts are being copied.
The data obtained are collected anonymously. The collection of user site hits to identify return visits to our website employs either so-called session cookies or a signature compiled from various information automatically transmitted by your browser. IP addresses are processed only in anonymized form. At no time are individual users identified for this purpose. This process is used to determine the probability that individual texts are being copied.
Use of MailChimp
Newsletter by MailChimp: We use MailChimp to send our newsletter to our subscribers. MailChimp is a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA. The data stored when you registered for the newsletter (email address, name, IP address, and time and date of registration) will be sent to a server operated by The Rocket Science Group in the United States and stored there in accordance with the EU-US Privacy Shield. Further information about the data protection offered by MailChimp can be found at: http://mailchimp.com/legal/privacy/ Further information about the EU-US Privacy Shield can be found at: http://ec.europa.eu/justice/data-protection/international-transfers/eu-us-privacy-shield/index_en.htm You may cancel your newsletter subscription and revoke your consent to the storage of this data at any time with future effect. For instructions to take this step, please refer to the confirmation email and each newsletter.
Newsletter tracking: Our newsletter includes so-called web bugs that allow us to recognise if and when an email has been opened and which links in the email have been clicked by its recipient. This data is stored by us so that we can best align our newsletter to the wishes and interests of our subscribers. Accordingly, the data thus collected is used to send personalised newsletters to each recipient. You will be asked to consent to the use of your personal data as follows: “I agree that my data and my user responses will be stored electronically by newsletter tracking so that I can receive a personalised newsletter. The revocation of the consent to receive the newsletter constitutes a revocation of the consent for the tracking described above.” By revoking the consent to receive the newsletter, the consent to the aforementioned tracking is revoked.